![]() ![]() Q: What are some verticals and brands (if you can disclose) that have been killing it on Shoptagr recently?Ī: Shoptagr is mostly known for its partnerships in fashion and lifestyle, however, this year we began expanding into online services and electronics. This year, we look forward to growing more placement packages with the team at Advertise Purple. Q: How has it been working with Advertise Purple?Ī: I have to give a shout out to Ginny and Esther who have been tremendously supportive! Together, they have helped set up new partnerships, secure increased CPA’s for cashback and lock in exclusive coupon codes. We’ve already begun taking orders for Q1 packages, which we anticipate will be a great opportunity to boost sales in the new year. How has it been doing business in arguably one of the weirdest holiday shopping periods ever?Ī: Our Q4 has been massive! We’ve driven more sales than ever before and our promotional packages sold out super quick. Q: What about Q4? Always a big time for e-commerce. We’ve also seen many users activate cashback, to get the most value out of their purchases. Exclusive coupons are a huge driver for sales: they instill confidence in the shopper that they are getting the best deal. Q: How has the pandemic shifted your core business?Ī: We’ve become increasingly aware of the savvy-shopper. As a result of the pandemic, our users have utilised the benefits of online shopping and we forecast a very successful end to 2020. ![]() Overall, we’ve experienced significant growth this year. Q: How has it been navigating the pandemic and everything that has happened in 2020? (I know it’s a lot)Ī: During the pandemic, there was a lot of uncertainty, however we’ve not only grown in shoppers, but we have also seen a drastic increase in sales. We also have a HUGE surprise coming early next year, so keep your eyes out for it. Q: What are some new initiatives Shoptagr has in the works for 2021?Ī: We are currently rolling out a new version of Shoptagr, which provides for additional promotional space for our partners. With that in mind, Our audience is not the typical deal and coupon hunters – the vast majority of our members are actively using Shoptagr to plan their next purchases. This comes in the form of sale notifications, alerts when items return to stock, exclusive coupons and cashback. Shoptagr enhances the shopping experience, and ensures it’s shoppers feel confident they are getting the best deal with every purchase. Q: What value does an affiliate like Shoptagr bring to the end-customer?Ī: At the core, Shoptagr is focussed on creating the highest value at every point of the shoppers journey. Our cashback is designed to enhance existing partnerships, develop new relationships, and help our growing 2M+ shoppers achieve the greatest value for their purchases. Q: What excites you most about affiliate marketing?Ī: I am most excited by our new cashback feature: Shoptagr Cashback! It’s been in the pipeworks for some time and a lot of thought has been invested into advancing the users experience. Over the last 2 years, I’ve learnt so much about the industry and I am very excited to be with Shoptagr as we grow. At the time, I knew very little about affiliate marketing, however Shoptagr had an amazing work-culture and I loved online shopping. ![]() Q: Describe your background and what landed you at Shoptagr?Ī: I had previously worked as a lawyer in Australia, then when I moved countries, I found this intriguing opportunity at Shoptagr. ![]() So, I tried my very best to peel back the layers on what affiliates are doing right and where Shoptgar is headed along with the fast-growing affiliate marketing business in general. What exactly are customers looking for right now?Īfter all, we’re in a pandemic and nothing is normal. They’ve seen success during a time that many others have floundered, and I was interested in learning a bit more about their secret sauce. It was my pleasure to chop it up with Philip Searle from Shoptagr, one of our favorite affiliates that we work with at Advertise Purple. ![]()
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